All of our creams are extremely concentrated; a little bit of cream goes a long way. Warm the cream in between your fingers and then dab it onto your face and neck and begin the massaging the cream into the skin. Next spray your face (with either the ionic spritzer or mineral freshener) and continue massaging until the cream is fully absorbed into the skin. Most moisturizers and sun blocks on the market are about 90% water.  Since we do not use chemical emulsifiers that are required to bind water to other ingredients, we use our slightly acidic spritzers to emulsify the creams.